The way we design websites continue to evolve along with time. If you are planning to design a new website or re-design the existing website, you should be aware of what the hottest trends are. It will play a major role in the overall success of your website. With that in mind, let’s take a look at 7 prominent web design trends to watch out for in 2024.
1. AI Powered Design
We can see the applications of AI all around us. It includes web design as well. As of now, it is possible to use AI for basic website design tasks. Few examples for such tasks include:
- Optimizing graphics
- Crafting page layouts
- Customizing the code
- Choosing colors and fonts
By using these AI-powered technologies, web designers will be able to boost their productivity. Moreover, it will be possible to use AI for A/B testing and make the web pages more effective as well. On top of everything, web designers can focus more on their creative talents, while allowing AI to do redundant tasks.
2. Voice-Powered Engagement
With smart speakers like Alexa becoming ubiquitous in homes, voice will become an increasingly important engagement channel for websites. Leading sites will minimize their dependency on visuals alone and introduce voice-powered navigation of content categories, products or services. AI may also generate verbal summaries of key web content for access via smart speakers. Voice search optimization will also become standard practice in website development.
3. Total Personalization
Advances in data tracking and predictive analytics will enable websites in 2024 to offer eerily accurate personalization, down to the individual user level. Customized site layouts, product/content recommendations, special offers, and other tailored experiences help build deeper digital relationships and boost conversions. But it also raises privacy issues that web designers will need to sensitively address.
4. Mobile-First to Mobile-Only
As mobile devices become the dominant mode of web access globally, mobile-only websites without desktop versions will rise in popularity. Streamlined for thumb navigation and quick loading times, these sites focus exclusively on offering a slick mobile experience while reducing development and hosting costs.
Progressive web apps that load like native apps but offer the low cost of websites may also take off in 2024. This is something to look out for when searching for a website designer near me.
5. Immersive Design with VR and AR
Virtual and augmented reality integration will provide interactive sensory experiences that redefine what it means to browse websites in 2024. The best website builders have already embraced this trend. Ecommerce sites could have virtual changing rooms to “try on” apparel, while tourism sites offer virtual previews of destinations. Such immersive design heightens engagement exponentially but needs careful UI planning, so site navigation doesn’t suffer.
6. The Rise of Web3
The web3 ecosystem built on blockchain with decentralization, cryptocurrency payments, NFT galleries, and metaverse spaces will become more mainstream in site design by 2024. Leading brands may provide crypto payment options, use NFTs for digital memberships and licenses, have tradable digital assets, or even main hubs in popular metaverses. Web designers will have to skill up to implement such features.
7. Eco-Friendly Web Design
To address climate change concerns, eco-friendly web design will become crucial, optimizing energy efficiency in site hosting, using green data centers, minimizing strain on devices to save battery usage, and loading pages fast over slow mobile networks. Designs could have visible metrics illustrating reduced carbon footprint impact. This “digital sustainability” will attract the youth demographic who care deeply about environmental issues.
8. More Animation and Interactivity
While attention span shortens, web designers will need to look for ways to retain the visitors on page as much as possible. This is why they prefer to use more animation and interactivity. In 2024, we will be able to see more interactivity coming to websites than ever before. You should definitely consider it in the UI UX design. Few such examples include:
- Animated illustrations for “Loading Screens”
- Parallax scrolling effects
- Interactive carousels and sliders
- Video backgrounds
- Animated infographics
All these will help the designers to engage visitors far more effectively. Instead of just getting a static website, you should focus more on it.
Final Words
These are some of the hottest web design trends to watch out for in 2024. Always keep them in mind when searching for web designers near me. Then you can work with the right website design company make your website future-proof.